Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital.

Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity.

With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Serving as the Asia headquarters, Sia Hong Kong has been supporting clients throughout the APAC region since 2008. The Hong Kong office is home to consultants of over 15 different nationalities. This rich diversity is a strength that equips the team with many different perspectives and a range of tools to better serve our clients.

Our team is a trusted partner for regional and leading multinational companies within several industries. Our consultants deliver a range of Advisory Services to help our clients realise business objectives and produce tangible results.

Why work with us

Out of Hong Kong, we support clients in three types of positioning:

• Hong Kong as a global financial hub, leveraging our deep expertise in the Financial Services space across Banking (Corporate and Investment Banking, Retail Banking, Private Banking and Wealth Management, Securities Services and Asset Management), and Insurance (Protection and Investments).
• Hong Kong as a regional market to cover Greater China and the broader APAC region across industries including Luxury, Retail & FMCG, Energy & Utilities, and Transportation. Our projects span across an area that benefits from significant investments to seize growth opportunities.
• Hong Kong as a local market helping our clients adjust to a market that has dramatically evolved since the beginning of the years 2020's.

Across all of these industries, the team has expertise in Transformation services, from Advisory to Execution and Change Management, including AI & Innovation, Marketing and Customer Experience, CFO Advisory, CIO Advisory, Operational Strategy and Excellence, and Human Resources Transformation.