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Basic Info

Sincere Family Office 挚易家族办公室 was established in Hong Kong in 2014 and operates under a dual-headquarters model in Hong Kong and Singapore. The Group provides global asset allocation, cross-border wealth planning and integrated family office services for high-net-worth individuals, entrepreneurs and internationally oriented families.

With offices across Hong Kong, Singapore, Shenzhen and Xiamen, the Group supports clients in multiple jurisdictions across Asia and Europe through a broad range of cross-border solutions, including wealth management, international structuring, overseas expansion and family-related advisory services.

The core team consists of experienced professionals from the finance, tax and legal sectors, with extensive expertise in cross-border advisory and international client servicing.

摯易家族辦公室(集團) 於2014年在香港成立,採用香港與新加坡雙總部營運模式,專注為高淨值人士、企業家及具國際化需求的家庭提供全球資產配置、跨境財富規劃及綜合家族辦公室服務。

集團於香港、新加坡、深圳及廈門設有辦公室,服務網絡覆蓋亞洲及歐洲多個司法轄區,提供涵蓋財富管理、跨境架構規劃、企業國際化發展及家族相關諮詢等多元化跨境解決方案。核心團隊由金融、稅務及法律領域的資深專業人士組成,具備豐富的跨境顧問經驗及國際客戶服務能力。

Why work with us

We operate as an integrated cross-border services firm, bringing together wealth management, corporate structuring, and family office services within a unified framework to provide clients with consistent and structured cross-border solutions across multiple jurisdictions.

Rather than offering fragmented standalone advice, we focus on coordinating key elements including financial planning, legal and compliance structuring, and tax arrangements into a cohesive long-term strategy aligned with our clients’ broader development objectives.

Leveraging our multidisciplinary professional capabilities and regional service presence, we support clients in navigating complex international environments, with a focus on long-term wealth preservation, cross-border business expansion, and multi-generational family planning.

我們作為一家跨境綜合服務機構,將財富管理、企業架構規劃及家族辦公室服務整合於統一框架之中,為客戶提供具一致性及結構性的跨境解決方案。

我們並非提供分散式的獨立建議,而是著重於協調財務規劃、法律及合規架構、以及稅務安排等核心要素,形成更具整體性及長期性的策略規劃,以配合客戶的長遠發展目標。

憑藉團隊的綜合專業能力及區域化服務布局,我們致力協助客戶應對複雜的國際環境,專注於長期財富保全、跨境業務拓展及多代家族規劃。

Brochure

Company focus

Services

Business & Professional Services
Market Research / Business Advisory
Banking, Finance & Insurance
Private equity / venture capital / angel investors
HR, Education & Relocation
Visa application / Relocation

Industries

e-commerce
Financial Services
Industrial
Information & Communications Technology
Real Estate
Startup
Technology

Projects or Case studies (2)

Hong Kong Family Office Setup and Cross-Border Asset Allocation Case

March 2024 - May 2026

Client Background and Needs: Ms. Z is a Chinese cybersecurity entrepreneur with substantial wealth. She seeks compliant global asset allocation and a structured family governance and succession framework, transitioning toward financial asset–based wealth management. Solution and Outcomes: A compliant Hong Kong family office structure was established under the Single Family Office tax concession regime, using a dual-entity setup for investment holding and management to ensure regulatory compliance. A Hong Kong work visa was successfully obtained to support cross-border operations and long-term succession planning. Assets are managed through our Hong Kong trust platform, allocated across insurance, fixed income, and conservative funds for diversified and stable long-term performance.

Consulting & Professional Services Family Services Financial Services

Southeast Asia Expansion - Singapore HQ and Malaysia Factory

October 2022 - May 2026

Client Background & Needs: Mr. S operates a business specializing in the manufacturing, sales, and export of automotive filters. Due to changes in the global business environment, he planned to relocate part of his production capacity to Southeast Asia and establish an overseas business structure to further expand into the European and U.S. markets. Solution & Results: Our team assisted the client in building a “Singapore Headquarters + Malaysia Factory” structure, with the Singapore entity handling sales and international business management, while the Malaysia subsidiary focused on manufacturing operations. We also successfully assisted the client in obtaining 3 Singapore EPs, which is relatively uncommon for a foreign-owned company. Within six months, the Malaysia factory successfully commenced operations, and export orders quickly recovered to pre-pandemic levels. The client is now planning a second overseas factory for further expansion.

Consulting & Professional Services International Trade Market Research

Contacts

Alex Zhang Avatar

Alex Zhang

Senior Manager

JINGTONG LI Avatar

JINGTONG LI