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Basic Info

An independent international advertising agency

Camden’s growing global network has four offices on three continents. We are a culture, a mindset, a well-oiled machine of heads and hearts who create world-class work tailored to local markets.

Services

It’s rare to find a genuinely full-service agency with expertise in each department. It’s even rarer for those services to be underpinned by business insights that help focus the content we create – all designed to bring clients out of their comfort zone and into the winner’s circle.

Camden

is fuelled by strategic thinking, extensive experience and shared humanity. We help our clients achieve their advertising, branding, HR marketing, social media and mass media objectives with honesty, transparency and pride in our diverse cultural roots.

Why work with us

Working together to make brands better

Camden helps courageous brands stand up and stand out. It starts with a magnifying glass, as we gain deep understanding of the client’s business situation and environment. Thanks to our full-service model, we deploy a strategic and creative vision that covers every point of contact to ensure consistency across contexts and platforms.

Pivotal Thinking

Don’t be surprised if we ask a ton of questions or raise the odd objection before proposing an optimal solution. We call it Pivotal Thinking: the self-imposed duty to set the deliverables list aside and dig deeper before saying yes (scratching the surface just isn’t our style).

Pivotal Thinking is taking things apart and putting them back together. Filtering each project through lens after lens. It’s Camden’s steadfast commitment to awareness, understanding and helping our clients communicate better.

Do you have the courage? We have the audacity.

Video

Company focus

Services

Design, Marketing & Multimedia Production
Advertising & Digital Marketing
Branding and Communications
Design
Multimedia Production

Industries

Financial Services
Food & Beverage
Healthcare
Industrial
Information & Communications Technology
Legal
Real Estate
Retail
Startup
Technology
Tourism
Transportation & Logistics

Projects or Case studies (7)

FC Barcelona - championing women's empowerment in APAC

March 2022 - March 2022

FC Barcelona’s concept for Women’s Day 2022 focused on their commitment to #MoreThanEmpowerment. To mark the occasion, the club transformed the centre circles on their pitches into the female symbol. Camden was then asked to activate the campaign in the APAC region. Our challenge was how can we make a European concept relevant for APAC, and how do we activate it for local audiences in engaging way? We developed shareable Instagram tools to create an engaging campaign, including an Instagram filter and animated gifs. We proposed offline ideas to showcase the female symbol in different contexts (training academy activations, street art). We also reached out to influencers in several Asian markets (Japan, India, Indonesia, Hong Kong).

Design Entertainment & Recreation Marketing & Advertising Web Services & Apps

Astrakhan Innovation Management

November 2023 - December 2023

Astrakhan, a global tech consultancy, expands into the Asia Market with a goal to cater to Astrakhan's specific audience and define their evolving brand. Camden's Asia Marketing Strategy and B2B Social Strategy empowered Astrakhan to engage with the Asian market effectively. Camden developed a tailored marketing framework aligned with the preferences and values of the target audience. The B2B Social Strategy leveraged social media platforms to enhance Astrakhan's visibility and establish thought leadership. While our Creative Direction and Concept Development brought Astrakhan's vision to life, creating mockups that aligned with their evolving brand identity.

Design Marketing & Advertising Market Research

1883 Maison Routin - Spotlight on Drink Designers

January 2023 - October 2023

1883 Maison Routin is a premium French syrup brand that had been crafting the finest-quality products for over 140 years. 1883 has spread their presence internationally and appointed Camden to handle their social media strategy and content production in China for Douyin and WeChat, their WeChat mini-program upgrade, and their offline and online activations. The editorial calendar was carefully designed with the Chinese market preferences in mind, localising content and crafting storytelling that strategically targets drink designers and baristas across the country. Our strategy for 1883 was centred around targeting drink designers, baristas, and mixologists; these professionals wield considerable influence over the beverage industry. They are the go-to educators and crucial partners for boutique business owners, making them an essential audience for our brand. Camden created customised content for this audience

Animation B2B Communications Consulting & Professional Services Design Health & Wellness Marketing & Advertising Marketplace Media Web Services & Apps

Alliance Française de Hong Kong - Celebrating 70 years of French Legacy

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The Alliance Française de Hong Kong (AFHK) is a not-for-profit association dedicated to promoting the French language and culture in HK since 1953. Today, the Alliance Française is the largest French language institution in Hong Kong. Camden was appointed by AFHK to give the institution’s branding a fresh new look that accurately represents their commitment in the francophone and francophile community in the region. Camden’s deep understanding of the tremendous impact the institution has in Hong Kong made us the perfect partner to handle the creative direction, logo design and animations. The refreshed branding captured Alliance Française's French heritage and roots in both Hong Kong and France that created their 70-year legacy. Camden also created a 70-year anniversary logo to commemorate AFHK's presence in the region. The logo represents the institution's impact on the community and their commitment to building a strong French community in Hong Kong.

Animation B2C Communications Consulting & Professional Services Design Education Marketing & Advertising Media Printing Telecommunications

Contacts

Julie L. Page Avatar

Julie L. Page