Gusto Collective

Basic Info

Gusto Collective is Asia’s leading Brand Technology group and operates in two business domains: crafting tech-powered storytelling for brands and developing immersive technology tools for storytellers.

The company was founded in January 2020 by Aaron Lau, a technology and branding veteran, and renowned business leader. With a mission to future-proof communication for a new generation of consumers, the company specializes in developing tools and immersive content within the spheres of AR/XR, Web2 to Web3 activations, metahuman IPs and emerging AI solutions.

The group has over 250 full-time Gustodians across five locations in Hong Kong, Shanghai, Singapore, Kuala Lumpur, and London. Since its founding, the company has garnered widespread industry recognition as Forbes Asia’s 100 Companies to Watch and as a multi-award winner recognized for excellence in NFT Innovation and creativity.

Why work with us

Forbes Asia 100 Companies to Watch
Client partnership with 170+ renowned international brands and conglomerates
Award-winning innovation and creativity
Global vision with localised execution with 5 offices: Hong Kong, Shanghai, Singapore, Malaysia and London

Video

Company focus

Services

Design, Marketing & Multimedia Production

Industries

Art & Design

Media & Entertainment

Technology

Projects or Case studies (2)

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MonoC Metahuman Artist x Phillips NFT Auction

February 2022 - February 2022

In recent years, Hong Kong has been making inroads into cross-border applications of technology, giving rise to the emergence of virtual humans. MonoC is created by Gusto Collective, Asia’s leading Brandtech Group, and has a unique artistic vision that crafts objective data into evocative digital art through AI and machine learning. Earlier this year in February, MonoC and Philips Auction house presented a first to market collaboration between the international auction house and virtual human.

Marketing & Advertising Media Public Relations Technology

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OneCool Collective Warriors of Future NFT Program

June 2022 - August 2022

OneCool Collective: Warriors of Future is Asia’s first Web3 project that sets out to disrupt the entertainment and movie industry by holistically bridging the Reality 2 Virtuality (R2V) through multiple touch-points along a customer's journey. This project is the first series of a long term Web3 and entertainment IPs’ integration project, a collaboration between One Cool Group, Actor and Producer Louis Koo's company, and Gusto Collective, Asia's leading Brandtech group, with the vision of bringing best-in-class movies and entertainment experiential cultures into the digital world.

Entertainment & Recreation Events Marketing & Advertising Media Public Relations Technology Web Services & Apps