background

Basic Info

At Brandnographer, we have a talented team of ethnographers, researchers, strategists and design thinkers who are always ready to work with our clients to act as ambassadors for insight, strategy and innovation. Our worldwide network brings together ideas and insights from across industries and disciplines. We connect with culture, not just technology: We help our clients create winning strategies that address the unmet needs of consumers in the culturally diverse APAC market.

Insight:

We give organisations the full cultural context – capturing insights large and small, from broad cultural trends to minuscule gestures. We equip our clients with the cultural awareness to unlock a full range of possibilities.

Innovation:

We make innovation a reality by taking a human centric approach. Our products and services are user-driven, not product-driven. We listen, we empathise, and find out what is important for users to push into new areas and build lasting change.

Experience:

We’ve worked with some of the world’s most visionary brands to drive big picture change. We use every opportunity to bring the customer experience to life.

Why work with us

Brandnographer is a vivid insight consultancy that specialises in consumer insight, user experience, digital transformation and innovation. Headquartered in Hong Kong, our team owns the largest ethnographers network across APAC region. We connect with culture - not just technology and help you break through big-box thinking. We have the know-how to help organisations connect deeply with local markets – helping our clients tap into cultural nuances that stick in the minds of their customers.

Since 2014, we have been helping brands leverage the human side of technology. Our team of researchers, strategists and design thinkers are catalysts for change - breaking through traditional thinking to create the change that matters most to your consumers. Our human-centered focus helps organisations accelerate innovation and transformation by uncovering human truths that direct the strategic vision and creative expression of your brand.

Company focus

Services

Accounting, Legal & Business Support
Market Research / Business Advisory
Design, Marketing & Multimedia Production
IT Solutions

Industries

Art & Design
Financial Services
Food & Beverage
Healthcare
Information & Communications Technology
Media & Entertainment
Retail
Technology

Projects or Case studies (2)

Digitalizing AIA's Automated Submission Solution

Digitalizing AIA's Automated Submission Solution

-

Brandnographer worked with AIA to create digital offerings that would resonate with their audiences and facilitate the claiming process.

Consulting & Professional Services Market Research

Innovating New Customer Segment Experience

Innovating New Customer Segment Experience

September 2020 - January 2021

Brandnographer has helped HSBC discover and understand the private banking needs of the growing number of high net worth individuals in Hong Kong and Singapore.

Consulting & Professional Services Market Research

Contacts

Brandnographer Team Avatar

Brandnographer Team

Ruby Chui Avatar

Ruby Chui

Partner